A beautiful, multi-functional blanket optimized for effective swaddling. The Ultimate Receiving Blanket™ is the optimum shape and size and the exclusive 1-2-3 Swaddle™ tip tag makes swaddling as easy as 1 2 3. This innovative product was designed by an RN and mother who had consultations with PhDs in infant research. Burp sets and lovies coordinate with the swaddling blankets and make great gifts. Newer products include zzZipMe Sacks™, Marquisette swaddling blankets, washcloth sets, bibs, stroller blankets, hooded towels, crib sets, and a full muslin collection.